SB-06: Cartoon Network 2.0 | Step Two: Relaunch Boomerang as Cartoon Network Two

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In the new paradigm of Cartoon Network, they have to expand the brand: And to do that, the next step would have to be to remold Boomerang into a second Cartoon Network.

Thus C2: Cartoon Network Two. Or, as it shall be called on-air, Cartoon Squared.

What does this mean? Quite simply, Cartoon Network Two will be all cartoons, all the time, 24-hours a day, 365 days a week. Wall-to-wall cartoons from the biggest combined animation library in the world. Looney Tunes, Popeye, Tom & Jerry, MGM, Hanna-Barbera, Warner Bros. Animation, Cartoon Network Studios and co-productions from all over the globe.

If it's animated, it belongs on Cartoon Squared. No live-action here. Not now, not ever.

So, how does the lineup break down on a typical day of Cartoon Squared?

The Early Morning gives you the latest and greatest animated titles from the current era of Cartoon Network as well as a few favorites from Kids' WB. Mid-mornings give you The Zoo, a myriad of animal superstars from Hanna-Barbera, MGM, and Warner Bros.

Afternoons give you blocks like Those Meddling Kids, The Cartoon Cartoons Show, Cartoon Planet, Funtastic Worlds, and Boomerang, a two-hour afternoon block that's dedicated to a glimpse of animation from the years they dominated the airwaves, a different year each and every month. Boomerang's sacrifice will not be in vain.

Evenings begin with The Six O'Clock Brew, an hour-long block headlined by C2's iconic superstar Scooby-Doo followed by a second, different title every week. For example, one week could feature three back-to-back Bugs Bunny cartoons. Another month could have Megas XLR. Yet, another month could have TigerSharks while the next could feature Dexter's Laboratory. 52 weeks, 52 different shows. Variety is the spice of life at Cartoon Squared.

It's a belief that also powers prime-time every night. A different lineup every night:

- Superstar Mondays: The Flintstones. Scooby-Doo. Bugs Bunny. Tom and Jerry. If there was a Mt. Rushmore of animation, these faces would probably be on it. Every Monday, a different set of animated legends rule the night.

- Action Tuesdays: Super Adventures. Dark Knights. Teen Titans. Jedi. Samurais. Barbarians. World explorers. Universes filled with heroes dominate Tuesdays.

- CN Wednesdays: The best animated projects of the mothership dominates Wednesday nights. The latest episodes of popular shows like Adventure Time, Regular Show, MAD, Gumball, ThunderCats, and more.

- Made in Canada Thursdays: Cartoon Squared takes a cue from their Canadian friends at Teletoon and dedicate the whole night to Canadian animation.

- Friday Night Comedies: If laughter is the best medicine, call C2 your physician. All comedy, all night long.

- Saturday Oddities: Talking cars and one that only spoke with a horn. Small creatures that aren't Smurfs. Suburban dogs living in a mansion. Street smart angels and prospecting ghosts. Crime-fighting fish. A guy with a pointy hairdo who loves to play the triangle. These are the Oddities. Not quite superstars, but loved nonetheless.

- Cartoon Night in America: The best of the best. A celebration of the animated medium is presented every Sunday night beginning at 6 PM. An animated movie kicks off the night followed by three critically-acclaimed shorts from the golden age of animation. The night continues with four historical projects like Toonheads, The Popeye Show, Termite Terrace (which celebrates the legacy of Leon Schlesinger Studios and the artists, writers, designers, and actors behind those award-winning shorts), and The Tex and Bob Show (which combines The Tex Avery Show and The Bob Clampett Show into a half-hour anthology about two of animation's greatest creators) followed by Boomerang Presents, a Cartoon Alley-type show that showcases a different element of classic cartoons like the work of a studio, an artist, a character, or a franchise. The best night on television for classic animation fans is Sundays.

11 PM every night is an hour of Looney Tunes, still popular around the world.

Late-nights offer a mixture of comedies and action shows of yesterday and today. Classics rule the nights, not unlike Boomerang. Plus, it's for all audiences.

And that's it. Cartoon Network. Cartoon Squared. These are two projects that Cartoon Network Entertainment could implement right this moment since they currently have both the channel space and combined resources at their disposal. But like Nickelodeon and Dieny, they have to attract the two audiences they haven't fully embraced: families and young adults. Expansion in North America has to happen, and Cartoon Network needs to evolve beyond just two networks on their home soil.

Introducing the family entertainment channel Cartoon Network always wanted.